Six Four Asset Management

Your Passport to

Hotel & Resort Investments

Who We Are

Six Four Hospitality Fund I is a real estate investment fund focused on value-add opportunities in the hotel sector, with an emphasis on select-service, lifestyle, boutique, and independent hospitality assets.

We pursue properties where value can be created through disciplined acquisition, targeted capital improvements, stronger branding, improved revenue management, and hands-on operations. In hospitality, performance is rarely passive. Results are driven by daily execution, guest experience, cost control, marketing, sales effort, and the ability to adapt to changing market conditions.

On behalf of our principals and investment partners, Six Four seeks hospitality assets that may be undercapitalized, under-managed, mispositioned, or producing below their potential. Our approach is active and operationally focused, managing each phase of the investment lifecycle from underwriting and acquisition to renovation planning, brand positioning, operations oversight, and eventual disposition.

Hotel investing requires both conviction and humility. Market conditions, capital markets, labor costs, insurance, brand standards, travel demand, and local competition can all materially affect outcomes. Six Four’s experience across acquisitions, operations, investor relations, and asset management has shaped how we evaluate risk, structure opportunities, and communicate with investors.

With Hospitality Fund I, our goal is to build a focused portfolio of hospitality assets where thoughtful capital improvements, stronger operations, and experienced oversight can create value over time. As the hospitality market continues to evolve, Six Four remains selective, patient, and focused on opportunities where operational experience matters.

Our History

Founded in 2019, Six Four is a real estate investment firm with a portfolio of investments valued at over $95 million. Based in Boca Raton, FL, the company has quickly established itself by leveraging the founder's decades of experience.

Managing Principal Paul Hassebroek brings over 20 years of expertise across real estate, finance, operations, and team building. He has raised over $40 million from investors to fund successful projects, initially in multifamily and then hospitality. After multiple successful hotel acquisitions, the company continues its mission specializing in value-add repositioning, opportunistic plays, and redeveloping new hotels. Six Four chose hospitality because of the sector's growth potential due to the post-pandemic recovery and technological advances enabling business travel flexibility.

Hotels also offer advantages like higher revenue potential beyond just rent, professional management, flexible rental terms, access to travel industry trends, prime locations, major brand power, and greater liquidity upon sale.

Before founding Six Four, Paul spent 15 years advising wealthy families on their investment portfolios conducting due diligence, advising family offices on investments, and gaining invaluable insights into deal sourcing, underwriting, capital raising, and asset management. With his diverse skillset and passion for mentorship, Paul has been a driving force in the company's rapid growth.

Now in its seventh year, Six Four has operated through changing market conditions, shifting capital markets, and evolving investor expectations. That experience has shaped how the firm evaluates opportunities, manages risk, communicates with investors, and prepares for the next phase of the real estate cycle.

As market conditions continue to shift, Six Four is focused on disciplined investing, operational execution, and identifying opportunities where experience matters. Our time in business, transaction history, and investor relationships give us confidence in the road ahead.

Vision

&

Values

Our Vision

To become the most trusted and top performing real estate private equity firm focused on the hospitality sector.

Our Values

Integrity - We hold ourselves to the highest ethical standards and always do the right thing.

Teamwork - We collaborate across disciplines, communicate openly, and work together to achieve shared goals.

Intellectual Rigor - We make decisions based on thoughtful analysis, informed debate, and a commitment to excellence.

Innovation - We think creatively, push boundaries, and pursue continuous improvement.

Accountability - We deliver on our promises through competence, initiative, and personal responsibility.

Balance - We maintain a culture of fun, care, and work-life balance so our team can thrive.

These core values shape our culture and guide us in delivering outstanding results for investors. By living these values each day, we aim to be the most trusted and top-performing real estate private equity firm in hospitality.

Our Investment Philosophy

STRATEGY

Operations Enhancement
We target existing, physically well-maintained hotels that would benefit from our intensive asset management approach, a change in hotel management, and strategic rebranding.
Renovation & Repositioning
We acquire existing properties in advantageous locations that are underperforming due to deferred maintenance and capital needs. Through renovation and repositioning, we breathe new life into these assets.
Marketing Program
We have expertise in implementing sales programs to target new business traffic.
Preferred Equity/Debt
We provide preferred equity and mezzanine debt on selectively chosen, high-quality hotels where our operational expertise provides an edge.
New Development
On a limited basis, we engage in ground-up development where market fundamentals justify new supply and land can be acquired inexpensively with entitlements in place.
FOCUS

Franchised, Select Service Hotels
We target Marriot and Hilton Branded Hotels, which offer compelling opportunities due to rising consumer demand yet inconsistent execution by many owners and operators.

Primary Metropolitan Markets & Select Leisure Destinations
Our focus is on primary metropolitan markets and chosen leisure destinations mainly in the southeastern corridor with diversified, growing demand drivers and high barriers to entry. Next, we look primarily for Marriot or Hilton Brand hotels with at least 80 keys. We also selectively target high-ADR secondary markets where the lifestyle product stands out.

Controlling Equity Positions
We take majority control positions per asset. This allows us to execute our value-add strategy. We use joint ventures and whole ownership structures.
PRINCIPLES

Value-Add Focus
We pursue more complex value-add deals less dependent on market cycles. This involves:
Well Located Assets
Targeting advantageous locations with high barriers to entry.
Discount to Replacement Cost
Acquiring below replacement cost to allow for value creation potential.
Asymmetrical Risk-Return
Seeking positive asymmetry where upside outweighs downside.
Limited Competition
Pursuing deals with low competition, often through off-market sourcing.
Moderate Leverage
Using prudent leverage levels to enhance returns while limiting risk.
Our value-add approach seeks overlooked or complex opportunities. We mitigate cyclical risk through location strength, upside potential, and moderate debt. The goal is capital preservation and solid risk-adjusted returns.

Introducing Our Flagship Fund

Six Four Asset Management is excited to launch our new flagship fund - Six Four Hospitality Fund I. This $125 million value-add vehicle targets strategic investments in the hospitality sector across top US markets.

Six Four Hospitality will leverage Six Four's deep expertise in the hotel industry to acquire high-quality lodging assets priced below replacement cost. Through hands-on asset management, repositioning, and opportunistic exits, the fund aims to deliver superior risk-adjusted returns.

With a vertically-integrated approach, Six Four will oversee and directly control all aspects of the investment process - from sourcing to business planning, renovation, rebranding, operations, and final sale. A rigorous focus on asset enhancement will unlock the embedded value in hotels ripe for transformation.

Six Four's experienced investment team has a proven track record of generating outsized appreciation and healthy cash yields from hospitality real estate. Six Four applies this playbook across a diversified portfolio allocated primarily to full-service hotels in major gateway cities.

The fund offers accredited investors compelling exposure to an undervalued asset class poised for recovery. Join us in capitalizing on post-pandemic opportunities to acquire top properties and transform them into thriving and profitable hospitality assets.

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Investment Life Cycle

Dream it.

We seek out promising hotel investment opportunities that align with our vision and investment goals. Our experienced team evaluates potential properties and markets to identify investments with strong growth potential.
Invest in it.

Leveraging our expertise and strategic partnerships, we provide the capital to acquire high-potential hotel assets that are primed for success with the right investments and management. We are hands-on investors, actively participating to ensure each investment reaches its full potential.
Build it.

More than just finance, we are actively involved in asset improvement, overseeing design, renovations, and operational enhancements to build lasting value. Our goal is to reposition assets to their highest and best use.
Grow it.

Through sound asset management and profit-focused operations, we aim to maximize revenue, occupancy rates, and overall investment returns over time. We focus on growing asset value and cash flow.
Sell it.

At the right time, we look to profitably sell stabilized assets and recapitalize funds to provide strong returns to our investment partners. Our exit strategy is targeted for maximum investor profitability.
Repeat it.

With a proven model and track record of success, we continuously seek new hotel investment opportunities to deploy our strategic vision and expertise for future value creation.