Hotel Technology

The hotel industry has embraced new technology in recent years to improve operations, boost revenues, and deliver next-level guest experiences. From check-in to service to property management, innovative tech is revolutionizing hospitality.

One area seeing rapid innovation is the adoption of mobile and digital services. Hotels now allow guests to check-in, choose rooms, request services, unlock doors, and check-out all through their smartphones. Apps even enable guests to interact with staff before arriving on property.

In-room tech has also advanced to meet guest demands. Hotels are integrating smart TVs, streaming services, voice assistants, automated lighting and temperature controls, and high-speed WiFi into rooms. Some even allow guests to control features through their phones.

Artificial intelligence and automation are also emerging in hotels. Chatbots can handle routine guest inquiries while smart concierge technology gives customized recommendations. Back-of-house automation optimizes energy use and equipment performance as well.

Hotels are leveraging data analytics more than ever to operate efficiently, personalize marketing, predict demand, set optimal pricing, and identify revenue opportunities. Analytics drive better informed decision making.

Finally, some hotels are piloting emerging tech like virtual and augmented reality, in-room robots, facial recognition, and smart tracking capabilities to take the guest experience to the next level. While still nascent, these innovations show the creativity of the industry.

Though implementing new technology requires an investment, the advantages for hotels and their customers make the adoption of innovative tools highly beneficial now and into the future.